1. Honest preview

Everyone hates opening a QR code that leads to a shitty website. Most QR codes are disappointing to open, and despite what advertisers preach, people don't like being funneled.

Generic

Specific

Be specific in what you're sharing, and don't waste people's time. They'll appreciate it.

2. Custom URL

Generic link shorteners are a red flag. Get a short, custom domain for better scan conversion.

Shared URL

Custom URL

3. Integrated Design

Obvious, QR code designs that integrate with the surrounding area look nicer. They're also harder to spoof. Black and white pixel codes are susceptible to sticker attacks.

Bland & Vulnerable

Bold & Secure

4. Fast, Simple Website

The mobile-version of your cluttered website that's optimized for search engines is not going to cut it. You need something simple that loads instantly and is extremely user-friendly. No cookie popups, no complex navigation, no ads, no fluff.

Sluggish

Snappy